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PR Post filled
7 October 2006
Specialist nutritional consultancy gets Savvy
Top nutritional consultancy PurelyNutition has hired The Savvy Consultancy to promote its pioneering PhunkyFoods programme, now operating in almost 100 schools. Savvy will seek to raise awareness of the benefits of nutritional education for children from primary age upwards as well as the latest academic research in this sector.
The campaign to put 'eating-education' early on the curriculum will feature case studies of schools and children, plus the results of new research undertaken by members of the 150-strong consultancy. The aim is to draw attention to the success of a child-centric strategy in bringing about a culture change in the way young people understand food and heath.
Comments PurelyNutrition's managing director Sorrell Fearnell, 'we are adopting a creative, relationship-building approach intended to raise debate at the highest levels.'
Posted on 13th October 2006
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