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CREMe AND PURELY NUTRITION IN SECTOR ALLIANCE TO INTRODUCE NEW ANALYSIS TOOLS FOR NUTRITIONALISTS

CREMe, a pioneering
food risk and nutrition analysis group, and Harrogate, North Yorkshire based Purely Nutrition Ltd, a superb nutritional solutions company, have joined forces to bring nutritionists and food professionals across Britain and Ireland training, innovation and new technology in nutritional analysis tools. The first CREMe/Nutrition+ training day event in London is scheduled for 6 Feb 08 and 18 April 08.

CREMe has been a pioneer in food / chemical risk analysis for over four years, with government agencies and major food corporations seeking more exact science and methodology into consumer intakes. Cronan McNamara, Managing Director of CREMe said "This is good news. We have developed online tools and databases which easily and accurately allow companies to assess the impact of chemicals in food, cosmetics and consumer products on consumers. These tools allow organisations to understand in far greater detail the nutritional intakes and the potential risks to consumer health from chemical ingredients in products and from chemicals in the environment which end up in the food supply. Purely Nutrition has a phenomenal network, great passion and reach with major industry segments, including retailers, leisure organisations, MOD and supply chain. We look forward to working with Purely Nutrition, to share knowledge and best practice and insure the benefit of science and new technologies are maximised throughout the food sector."

Sorrell Fearnall, MD of Purely Nutrition Ltd, said that "CREMe has a successful track record in nutritional risk solutions, consultancy and innovation and it was a natural step to join forces with CREMe to insure our UK based team of Nutritionists and food professionals have the latest tools, methodology and knowledge to improve citizen health, reduce food risk and bring new nutritional benefits to everyone in Society. We look forward to helping companies make their nutritional leap."



About CREMe
CREMe is a worldwide leader in new chemical risk analysis tools. We have assembled a full complement of products and services to help you align food safety strategy, Brand safety and compliance with business objectives and consumer safety.
A pioneer in food risk research, CREMe has maintained a steadfast focus on developing a robust and highly acclaimed data catalogue in combination with online tools to create unique solutions for everyone involved in food safety and nutrition. We also offer a training implementation program customised to fit your organizations needs. Please visit www.cremesoftware.com for more information.

Cronan McNamara MD CREMe Ltd

www.cremesoftware.com

Posted on 28th January 2008

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