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Creme Software

CREMe provides unique databases, tools and expertise to allow stakeholders in the food industry to assess consumer intakes of foods, chemicals and functional ingredients from existing and new products for consumer benefit and safety assessment.

Using the CREMe food consumption databases, tools and expertise Purely Nutrition and CREMe can provide knowledge services to assist companies deliver on their objectives.

At this time CREMe can only be accessed through Purely Nutrition in the UK. This is a exclusive partnership as we aim to become the leading provider of this software.

Our aim as we move forward is to become the tool of choice to anyone working in the food industry who needs clear concise nutritional information.

Very briefly this remarkable new piece of software offers the following features:

  • A unique online tool which allows you to simply and easily analyse the food, nutrient, calorie intakes of different population groups across different nations.
  • Food consumption data ranges from basic food type intake data to detailed food consumption data from research or government sources or branded product consumption from market research data sets. You can combine your own data sets with the pre-installed data to generate results.
  • Consumers eating habits are combined with detailed food composition and nutrient information from products. This allows you to benchmark consumer diets across a wide range of demographic groups, geographical regions and other fields.
  • Allows combinations of foods / brands / ingredients to be assessed together and all consumption variability and uncertainties to be correctly modelled using our easy to use Monte Carlo modelling.
  • Detailed statistical analysis and automatic reports generated outlining the drivers of nutritional intakes across the demographic groups.
  • Provides scientifically validated results: this gives you the evidence to back measures you need to introduce to improve consumer health such as a salt reduction initiative across industries.
  • In combination with our data provider partners, it provides detailed brand level food consumption data for all brands in the UK market. This provides a level of detail of food intakes of branded products never available before.

Benefits to Industry and Government

  • You can assess the impact of new product initiatives across different food types in terms of nutrition and health benefits to consumers.
  • You can benchmark the current nutritional intake levels of consumers from their diverse food consumption habits. This allows you to tailor country wide strategies in collaboration with the food industry in order to improve the diet and health of the population.
  • Nutritional improvements can be quantified in terms of economic savings to government agencies through the improved nutrition and health.
  • You can assess the positive benefits associated with consuming a particular brand of a food rather than other brands based on real data. This can lead to powerful marketing messages for brand owners.
  • Allows improved ethical corporate governance of the food industry through benchmarking the impact of a companies brand on population health.

Benefits to Retailers

  • CREMe Nutrition™ is all about information on foods people are consuming and the impact of nutrients and ingredients on health. One can integrate CREMe Nutrition with your existing database systems; this allows you to leverage the investment you have in your own data to provide additional information to board members regarding customer food safety and nutrition.
  • Input data can include data from your recipe databases, your traceability systems, to detailed food consumption data from government sources or branded product consumption from market research data sets for real time benchmarking of product safety. This provides a level of detail of consumer's intakes of foods never available before.
  • CREMe Nutrition™ is a unique online tool which allows you to collaborate with key groups within your data to analyse the food, nutrient, calorie intakes of different population groups across the UK. Thus new market sectors can be identified.
  • CREMe Nutrition™ provides scientifically validated models and results: this gives you the evidence to understand the impact of new initiatives to improve nutritional value on your customers. This opens a refreshing plethora of positive PR and Marketing opportunity.
  • CREMe Nutrition™ can assess the current status of health from consumer intakes of products purchased at your company. This will allow you to improve the range and mix of products sold in order to improve customer nutrition and health. Store management can have tools that help them better serve their communities.

Contact sorrell@purelynutrition.com if you wish to learn more.